FOCUS

A highly-functioning brain is essential for overall well-being and quality of life. It enables critical thinking, problem-solving, learning, and daily functioning. Additionally, a healthy brain is crucial for maintaining memory, focus, and cognitive abilities as we age. Natural compounds can play a significant role in supporting brain function by offering cognitive properties, including antioxidant and neuroprotective effects. Focus is a scientifically formulated cognitive support formula that combines RhodioPrime^® 6X Rhodiola, LuteMax2020, InnovaTea^® natural caffeine, DynamineTM, TeaCrine^® , and Huperzine A. These ingredients work synergistically to support mental performance, promote focus and memory, and sustain mental energy.

RhodioPrime^® 6X Rhodiola

RhodioPrime^® 6X Rhodiola (Rhodiola rosea) - Rhodiola is a traditional adaptogenic herb included in Focus for its cognitive benefits. Studies suggest that Rhodiola supports mental performance, attention and memory. It is believed to work by modulating neurotransmitters involved in cognitive processes, such as dopamine, norepinephrine, and serotonin. Research has shown that Rhodiola supplementation aids in attention, cognitive function, and mental clarity in young adults.^1,2,3

LuteMax2020

LuteMax2020 - Lutein and zeaxanthin are carotenoids with antioxidant properties present in LuteMax2020. While these compounds are commonly associated with eye health, studies suggest they promote cognitive health. Lutein and zeaxanthin protect neurons from oxidative stress, accumulating in the brain and retina. They also play a role in visual processing, closely linked to cognitive function. Clinical trials have shown that lutein supplementation improves cognitive function and memory in healthy young adults.^4,5

InnovaTea^®

InnovaTea^®, provides a mild stimulant effect through natural caffeine. Caffeine is a well-known to interact with the central nervous system and encourage alertness, focus, and attention. By antagonizing adenosine receptors, caffeine promotes wakefulness and counteracts the inhibitory effects of adenosine. Numerous studies have demonstrated the cognitive benefits of caffeine, including optimized reaction time, attention, and memory consolidation.^6,7

Dynamine^TM

Dynamine^TM, or methylliberine, is a natural compound that interacts with adenosine receptors in the brain as well. Although limited research has been conducted specifically on Dynamine^TM, its potential cognitive-supporting effects are suggested by anecdotal reports. Like caffeine, by occupying adenosine receptors, Dynamine^TM may promote alertness, focus, and mental energy.^7,8,9

TeaCrine^®

TeaCrine^® (Theacrine), exhibits similar effects to caffeine, providing mental energy, focus, and a positive mood. It is claimed to offer sustained benefits without habituation or crashing effects. While the exact mechanisms of TeaCrine^® are not fully understood, it is believed to interact with adenosine receptors as Dynamine and caffeine do but also by engaging with neurotransmitters. Clinical research has shown that TeaCrine^® supplementation supports cognitive performance in individuals experiencing mental and physical stress.^7,9

Huperzine A

Huperzine A is derived from the Chinese club moss plant and supports healthy levels of acetylcholinesterase, an enzyme aimed at degrading a key neurotransmitter, acetylcholine. Encouraging healthy levels of acetylcholine is crucial for learning, memory, and cognitive function.^10,11

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7. V anDusseldorp TA, Stratton MT, Bailly AR, Holmes AJ, Alesi MG, Feito Y , Mangine GT, Hester GM, Esmat TA, Barcala M, Tuggle KR, Snyder M, Modjeski AS. S Nutrients. 2020 Feb 28;12(3):654. doi: 10.3390/nu12030654. PMID: 32121218; PMCID: PMC7146520.

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11. Ratia M., Giménez-Llort L., Camps P ., Muñoz-Torrero D., Pérez B., Clos M. V ., et al. (2013). Neurodegener. Dis. 11, 129–140