MAP Policy

InfiniWell Minimum Advertised Price (MAP) Policy

Purpose

InfiniWell is committed to maintaining the integrity of its brand, supporting long-term value for our partners, and ensuring fair competition in the marketplace. This MAP Policy establishes the minimum advertised pricing standards for InfiniWell products when sold by authorized distributors, wholesalers, and retail partners.

MAP Pricing Standards

Standard MAP
- Authorized partners may not advertise InfiniWell products at a discount greater than 20% off the Manufacturer’s Suggested Retail Price (MSRP) at any time, except as expressly permitted below.
Promotional / Holiday MAP
- During designated promotional periods (e.g., holidays, company-authorized sales events), InfiniWell permits partners to advertise discounts up to 30% off MSRP.
- Promotional periods must either be (a) designated by InfiniWell in writing, or (b) pre-approved by InfiniWell prior to advertising.

Policy Application

Scope: This policy applies to all forms of public advertising, including but not limited to websites, online marketplaces, digital ads, social media, print ads, and email marketing campaigns.
Private Sales: Partners may sell below MAP pricing in non-public channels (e.g., direct quotes, password-protected portals, or in-cart pricing not visible until checkout).
Bundling: Products bundled with other goods/services must reflect MAP pricing compliance on the InfiniWell products within the bundle.

Enforcement

Violations
First violation: Written warning and requirement to correct within 3 business days.
Second violation: Suspension of supply privileges for 30 days.
Third violation: Termination of authorized partner status and supply relationship.

Right to Modify
- InfiniWell reserves the right to modify, suspend, or cancel this policy at any time. Written notice will be provided to all authorized partners.

Acknowledgment

By purchasing InfiniWell products for resale, all partners agree to adhere to this MAP Policy and ensure compliance across their sales channels.